The Princess from the Slum: Maleesha Kharwa, Becomes the Face of Luxury Beauty Brand

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Monika Ahuja
Monika Ahuja
I have a specialization in finance but I have written for several domains including real estate, automobile, home decor, e-commerce etc. I worked in sales for over 4 years, before choosing to become a content writer. As a writer, I have worked closely with several national and international brands and have handled their social media and website content for over 3 years. With my diverse experience in the field of writing, I am looking forward to creating some engaging content for my readers.

Highlights:

  1. Maleesha Kharwa, a 15-year-old girl from Mumbai’s Dharavi, has become the face of Forest Essentials.
  2. Forest Essentials’ collaboration with Maleesha aims to empower underprivileged children and help them transform their dreams into realities.
  3. Recently, Maleesha’s visit to a store displaying her campaign photos went viral, capturing the hearts of millions.

Maleesha Kharwa, a 15-year-old resident of Dharavi, Mumbai, has become the prominent face of a prestigious luxury beauty brand, Forest Essentials. Forest Essentials is a renowned ayurvedic skincare brand from India, which recently chose Maleesha as their new ‘Yuvati’ and unveiled her to the world in March this year. Maleesha frequently shares glimpses of her life with her 230,000 Instagram followers, often using the hashtag #theprincessfromtheslum.

This collaboration holds a deeper significance as it aims to empower underprivileged children by providing them with education and helping them realise their aspirations. A recent heartwarming video shared by Forest Essentials captured Maleesha’s joyful reaction on her visit to the store that was featuring her campaign photos. The video received widespread attention, garnering over 6.2 million views since its release on April 4. The video was captioned as: “Her face lit up with pure delight. To see her dreams in front of her in sight. Maleesha’s story is a beautiful reminder that dreams really do come true.” 

This video evoked a strong emotional response from viewers. Many viewers expressed their admiration in the comments, praising Maleesha’s recognisable face and natural beauty while commending Forest Essentials for providing her with an opportunity to shine. Some even urged the brand to embrace Maleesha’s dreams as their own and support her in achieving great heights.

Here are some comments posted on the video:

“Finally, a person whose face is recognisable! This is how we want to look when we use skin products, we want to take care of our skin, look good & attractive! Also, look at her original hair! The skin tone. Omg! She’s even beautiful with that genuine blush!!” posted an Instagram user. Another added, “@forestessentials massive respect for breaking the status quo and thank you for giving her this opportunity to shine.” 

After her introduction as the brand’s campaign ambassador, Maleesha also participated in a brand interview where she was asked 13 questions. In her answers, Maleesha revealed that Priyanka Chopra was her source of inspiration. She also expressed her appreciation for Nora Fatehi’s dancing skills. 

In 2020, Maleesha had the chance to meet Hollywood actor Robert Hoffman, who established a Go Fund Me page to assist her in pursuing her dreams. The page sheds light on Maleesha’s struggles, including the lack of basic necessities such as food, water, and proper shelter during the monsoon season. Through this initiative, efforts were being made to improve her circumstances and provide her with a brighter future.

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