Flipkart and Axis Bank’s New Partnership for Instant Loan Approvals, Making Personal Loans Hassle-free

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Monika Ahuja
Monika Ahuja
I have a specialization in finance but I have written for several domains including real estate, automobile, home decor, e-commerce etc. I worked in sales for over 4 years, before choosing to become a content writer. As a writer, I have worked closely with several national and international brands and have handled their social media and website content for over 3 years. With my diverse experience in the field of writing, I am looking forward to creating some engaging content for my readers.


  • Flipkart and Axis Bank have formed a partnership to offer personal loans.
  • This significant partnership will benefit Flipkart’s vast customer base of 450 million users by providing them with added convenience and benefits.
  • Customers will be able to access highly competitive loan options with loan amounts reaching up to ₹5 lakhs, which they can repay in 6 to 36 months.

Flipkart, India’s indigenous e-commerce marketplace, has entered into a meaningful collaboration with Axis Bank, the nation’s third-largest private sector bank. The alliance aims to offer personal loans to Flipkart’s vast customer base of 450 million users, providing them with added convenience and benefits. With this new service, customers can access highly competitive loan options, with loan amounts reaching up to ₹5 lakhs. Moreover, borrowers are given the liberty to select repayment periods spanning from 6 to 36 months. Flipkart’s entry into the personal loan market highlights its commitment to meeting customers’ financial needs in today’s digital era.

As Indian consumers aspire to enhance their lifestyles, Flipkart and Axis Bank continuously strive to simplify customer journeys through innovative digital solutions. The introduction of personal loans will empower customers, granting them increased purchasing power and improved accessibility and affordability. Flipkart is dedicated to offering a comprehensive range of credit options and financial solutions, including Pay Later, Product Financing, Seller Financing, Credit Cards, and now Personal Loans.

Dheeraj Aneja, Senior Vice President of the Fintech and Payments Group at Flipkart, emphasized the company’s successful partnerships with leading banking institutions and the provision of affordable payment options such as Buy Now Pay Later (BNPL), Equated Monthly Installments (EMI), and Co-branded Credit Cards. Aneja expressed enthusiasm about the collaboration with Axis Bank and the goal of enabling credit and enhancing purchasing power by providing timely liquidity. These financial solutions cater to evolving consumer demands, offering greater flexibility and convenience throughout the purchasing journey. Collectively, the partnership strives to usher in a fresh era of customer convenience and enhanced accessibility.

Sameer Shetty, President & Head of Digital Business & Transformation at Axis Bank, highlighted the bank’s commitment to driving access to formal credit in India through innovative partnership models. Shetty expressed satisfaction with the partnership with Flipkart, enabling the provision of customized lending solutions to a wide range of customers. It is predicted that this will change the online shopping landscape, offering greater accessibility and convenience in the buyers’ purchasing journey.

The loan approval process is expected to be swift, with customers receiving approvals within 30 seconds. They only need to furnish their Permanent Account Number, employment details, and date of birth to initiate the process.

Customers are required to furnish essential information, including their PAN (Permanent Account Number), date of birth, and employment particulars, to commence the loan application process. 

Once these details are provided, Axis Bank will approve their loan limit. Customers can then select their desired loan amount and repayment method based on their monthly repayment capability. Flipkart will present a comprehensive loan summary, repayment details, and terms and conditions for the customer’s review before finalizing the loan application.

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