- In February, BookMyShow launched Transaction Video-on-Demand services
- Initially BMS offered 600 movies and will increase it to 2000 in April
- BMS has partnered with American studios such as Sony Pictures, Warner Bros and Universal Pictures
The online Ticketing platform BookMyShow, in February, had launched a pay-per-view streaming vertical BookMyShow Stream will add a lot new titles to its library this month. Movies on offer will include Icelandic horror thriller I Remember You, English horror film The Power, mystery drama Midsommar, family adventure comedy The Witches and romantic comedy Superintelligence, just to name a few.
In February, the service was launched with 600 movie titles and BookMyShow’s TVoD (Transaction Video-on-Demand) service hopes to offer 2,000 films over the next 9 to 12 months and bring a range of Hollywood, Hindi and independent, foreign cinema in partnership with American studios such as Sony Pictures, Warner Bros and Universal Pictures, Indian production houses like Viacom18, Shemaroo and Rajshri Productions as well as regional content providers like Divo and Sillymonks, among others.
The services can be used via the BookMyShow’s mobile app as well as the website along with on the Apple TV, Android TV, Firestick, Chromecast and desktop browsers.
BookMyShow Stream allows users to experience features such as downloads and offline viewing.
BookMyShow was founded in 2007 and is owned by the Big Tree Entertainment Pvt Ltd and has seen investments from media and entertainment group including Network18 owned by Mukesh Ambani’s Reliance Industries, and global equity investors such as Accel Partners and SAIF Partners in the past.
As of now Mukesh Ambani-led Network18 owns a 39% stake in BookMyShow.
The Chief Operating Officer (COO), Cinemas, BookMyShow, Ashish Saksena said, “TVoD that sits somewhere between theatrical and subscription platforms is a legitimate opportunity window that exists in India,” during the vertical’s launch.
Saksena had called this move an extension of the company’s cinema ticketing business and not one that would compromise on or take away from it.
Mint had said, “After a few sporadic attempts, TVoD or the pay-per-view model that allows users to pay for individual offerings instead of an entire content library made its first big mainstream splash in the Indian market last year, albeit with little success.”
And added, “Zee Entertainment Enterprises Ltd rolled out Zee Plex in October while Shemaroo Entertainment had launched a TVoD service ShemarooMe Box Office in July”.