Facebook will add ads in the messaging application, WhatsApp, this news has been around for quite some time now, however, there is a piece of good news for everyone who was against this as Facebook has dropped the idea of integrating ads in WhatsApp, for the foreseeable future.
As per the reports which were circulating all over the internet in 2019, Facebook had created a team to test the integration of ads as a feature in WhatsApp, somewhat as people see on Instagram, between stories.
According to a report published in the Wall Street Journal, the team that was working on this project of integrating advertisements has been disbanded recently, and the work that was accomplished by the team was deleted from the code present in WhatsApp application.
Even though Facebook might have dropped the idea of introducing the advertisements as the core feature, it can still very much integrate the feature in the “Status” feature of the messaging application.
In 2017, the founders of WhatsApp – Acton, and Koum – resigned all because they were not on the same page as Facebook’s CEO (Chief Executive Officer) Mark Zuckerberg, on introducing advertisements on WhatsApp in order to generate money.
In 2014, Facebook bought WhatsApp for a staggering $ 22 billion.
After Acton resigned from WhatsApp, he told Forbes that “At the end of the day, I sold my company. I sold my users’ privacy. I made a choice and a compromise. I live with that every day”.
Today, WhatsApp, is the most downloaded all around the globe.
Now, as Facebook has decided to drop the idea of integrating ads as a main feature of the application, people from all over are in relief, especially, after being vocal about how outrageous the idea was to see an advertisement in between of chats, personal chats.
Ever since it came into existence, WhatsApp has made SMS service obsolete, not only it made texting quick and easy, but safer as well with its encryption.