Minister L Murugan Inaugurates the India Pavilion at The Cannes Film Festival 2023

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Monika Ahuja
Monika Ahuja
I have a specialization in finance but I have written for several domains including real estate, automobile, home decor, e-commerce etc. I worked in sales for over 4 years, before choosing to become a content writer. As a writer, I have worked closely with several national and international brands and have handled their social media and website content for over 3 years. With my diverse experience in the field of writing, I am looking forward to creating some engaging content for my readers.


  1. Minister L Murugan inaugurates India Pavilion at the 73rd Cannes Film Festival.
  2. This Pavilion will showcase India’s strong storytelling tradition and its potential as a global content creator.
  3. Prominent film personalities, including Sara Ali Khan, Madhur Bhandarkar, Vijay Varma, Manushi Chillar, and Esha Gupta, were present at the event.

L Murugan, the Minister of State for Information and Broadcasting, inaugurated the India Pavilion at the 76th Cannes Film Festival, joined by a group of prominent Indian personalities, including Sara Ali Khan, Khushbu Sundar, Madhur Bhandarkar, Vijay Varma, Manushi Chillar, and Esha Gupta.

During the event, Murugan emphasized India’s rich tradition of storytelling, which is gaining recognition worldwide. He highlighted the increasing presence of Indians in the making of Hollywood films and expressed confidence in India’s creative economy. Addressing the media, the minister said, “You will not find too many Hollywood films these days that do not have names of Indians in the credits, especially in the VFX and animation departments.” He further added that the foundations of “our creative economy” are so strong that “India is well placed to become the world’s leading content creator”. 

Guillaume Esmiol, the executive director of the Cannes Marche du Film, also graced the opening day of the festival. Esmiol acknowledged the growing interconnectedness of Indian cinema with the global movie industry, emphasizing India’s significance to the festival.

Jawed Ashraf, India’s ambassador to France and the Principality of Monaco, delivered a keynote address, where he said: “Cinema is intricately, and inextricably, linked to the lives of the people of India.” He further added that “Our movie industry is doing a job that diplomats are meant to do: making the world dance to India’s tune.” He praised the film industry for effectively representing India on the world stage.

Later, Sara Ali Khan took the opportunity to address the audience, where she said, “I think as a nation maybe we are not doing enough, and we should be even more proud and vocal of the culture that we do have, that we should be able to bring to the rest of the world. Cinema and art transcend language, regions, nationalities.” 

Sara has been making waves at the festival with her fashionable looks. On the first day, she donned an Abu Jani Sandeep Khosla lehenga, which received both praise and criticism for its simplicity and traditional style.

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