Highlights:
- Josh partners with Bengali production house SVF Entertainment
- SVF Entertainment deals in Movies, TV and OTT content
- Josh wishes to make a deeper penetration in the Eastern side of the country with this partnership
India based short video app, Josh, has entered into a partnership with the Bengali movie, television and OTT content production house SVF (Shree Venkatesh Films) Entertainment, in order to generate more opportunities for the regional language content and creators especifically targeting the eastern side of the country.
Additionally, SVF Entertainment will extend its Bengali music library under SVF Music which will include songs from Bengali movies and web series to singles from popular artists both from India and Bangladesh.
These songs will feature from across genres and will be accessible to the userbase of more than 115 million that Josh enjoys across the country.
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Mahendra Soni, Director and Co-Founder of SVF Entertainment said, “We believe that short format video content is the next big thing and Josh has the potential to serve as a dominant platform for local creators here to showcase their talent.
Soni, who is also the Co-Founder of SVF’s video streaming app named Hoichoi, added, “This partnership will not only enhance the scope of content innovation but also recognize local talent, thereby supporting the overall growth of the industry”.
He added, “The SVF-Josh tie-up is poised to make the Bengali music library available to all creators across the country, opening up opportunities beyond mainstream content visibility”.
Vishnu Mohta, Co-Founder of Hoichoi and Executive Director of SVF said that this partnership will enable a huge pool of talent to create short format content in their local language with advanced and easy-to-use video making features that are offered by Josh.
Sunder Venketraman, Head, Creator and Content ecosystem at Josh and Samir Vora, Chief Marketing Officer (CEO) at VerSe Innovation, the company that developed the app said, “We have always worked towards encouraging and empowering local language content and creators and this collaboration is a huge step towards leveraging the power of short format videos to create authentic and exciting Bengali content.
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The added, “We believe that our app will prove to be the perfect destination for budding Bengali creators to share their talent across audiences—bringing visibility for themselves and the plethora of content that Eastern India has to offer,” in a statement.
