Dabur Turns “Plastic Waste Neutral”: First Indian FMCG Company To Do So

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Kumkum Pattnaik
Kumkum Pattnaik
Kumkum’s passion for serving quality content has been a constant motivator for her to pursue content writing. Having graduated in Finance, she has always been inclined towards garnering information on the several ways to make money online. This has driven her to explore the countless gaming platforms that exist online and ways to leverage them to earn real money. She has over a decade's experience penning down articles centred around online gaming, particularly fantasy cricket, rummy and pool.


  • Dabur India Ltd. Becomes India’s first FMCG company to turn plastic waste neutral
  • Dabur collected, processed and recycled 27,000 metric tons of post-consumer plastic waste in the current financial year (2021-22).
  • India’s plastic waste problem is quite significant with over 26,000 Tons of plastic being generated daily.

In a bid to achieve plastic neutrality, a lot of companies in the past few years have been buckling down to strengthening recycling efforts. Dabur India Ltd., one of India’s largest packaged goods companies has turned plastic waste neutral and has succeeded in collecting, processing and recycling approximately 27,000 metric tons of post-consumer plastic waste in FYI21-22.

The manufacturer of Real juices and Vatika shampoo, Dabur mentioned that it collects, processes and recycle the same amount of plastic waste that it sells in product packaging, thereby transforming into a “Plastic Waste Neutral Enterprise”.

Shahrukh A. Khan, Dabur India’s Executive Director-Operations, takes great pride on behalf of the Dabur family in achieving the noteworthy endeavour and lauds the efforts of everyone in the company who have worked towards collecting diverse types of plastic wastes from cities, towns and villages of India and averted their entry into landfills and oceans. The types of plastic waste collected and processed comprise PET and HDPE bottles, PP caps, multi-layered plastic and beverage cartons and much more. Another astounding fact is that Dabur attained this target three months ahead of schedule.

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In addition to adopting progressive actions to reduce plastic waste in cities, towns and villages via collaboration with government-registered recycling partners, efforts are also being directed at raising awareness around plastic waste management within the community. The plastic waste that is being collected is then sent to various recyclers, Waste-To-Energy Plants and Cement Kilns, said Mr Khan.

The Plastic Waste Management initiative was rolled out by Dabur in 2017-18 as a part of the Plastic Waste Management Rule 2016, amended in 2018. Dabur, to date, has collected over 54,000 metric tons of plastic waste under this initiative alongside working with and educating school children across small towns and villages on the different types of plastic waste and the need for segregation at source.

Dabur India is a well-known face in the FMCG company spearheading brands like Dabur Chyawanprash, Dabur Honey, Dabur Lal Tail, Dabur Honitus and Dabur Pudin Hara in the healthcare sector; Vatika, Dabur Amla and Dabur Red Paste in the Personal care space; and Real in the Food & Beverage category.

Dabur’s “Save The Environment” campaign in Himachal Pradesh focuses on building awareness within communities with respect to plastic waste management. Cotton carry bags will be distributed by the company in an endeavour to replace plastic bags that are being majorly used in households, mentioned Tusar Pattnaik, Dabur India’s corporate head-environment, Health & Safety.

India’s plastic problem is quite significant, especially with the opening up of consumer markets over the last decade. People from middle-income households are buying everything ranging from detergents to colas which ultimately generate more and more plastic waste. India has the lowest per capita consumption of plastic at 11kg per year. In spite of that, it generates a shocking 26,000 Tons of plastic waste each day out of which 60% is recycled.

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