Highlights:
- Maruti Suzuki rolls out vehicle subscription service in additional cities
- Maruti Suzuki plans on expanding the service to 60 cities by 2023
- A customer can use a brand new car without actually buying it
The biggest car manufacturer of India, Maruti Suzuki, on Tuesday, announced that it is expanding its vehicle subscription service programme to 4 more cities in the country – Ahmedabad, Chennai, Gandhinagar and Mumbai – and plans to further expand it to as many as 60 cities by 2023.
Earlier the company launched the “Maruti Suzuki Subscribe” in cities including Delhi-NCR, Bangalore, Hyderabad, and Pune.
The service has now been rolled out to 4 additional cities – Ahmedabad, Chennai, Gandhinagar and Mumbai (including Navi Mumbai and Thane), Maruti Suzuki India (MSI) said in a statement.
Maruti Suzuki has partnered with ORIX Auto Infrastructure Services India, which is a subsidiary of ORIX Corporation, Japan to help introduce the service for individual customers in the above mentioned four cities, the statement added.
In the offering “Maruti Suzuki Subscribe” a customer will be able to use a brand-new car without actually owning, all that needs to be done is pay an all-inclusive monthly fee which will comprehensively cover maintenance as well as insurance for the complete tenure.
Executive Director (Marketing and Sales) at Maruti Suzuki India, Shashank Srivastava said that the service has received encouraging response from the company’s customers with more than 6,600 enquiries in the initial few months of the pilot launch.
Srivastava said, “The Maruti Suzuki Subscribe program comes with a bouquet of benefits like flexible tenure, zero down payment, insurance and complete maintenance,” and added that “we are aiming to introduce the Maruti Suzuki Subscribe program in 40-60 cities over a period of 2 to 3 years”.
In this service, the customers will all get 24X7 roadside assistance and customer support.
Sandeep Gambhir, Managing Director (MD) and Chief Executive Officer (CEO) of ORIX India said, “We are confident that with the flexibility Subscription provides to customers, in addition to convenience and a hassle free experience, it will surely find a lot of takers in the post pandemic fast changing world of mobility”.
Gambhir added that his company’s partners are witnessing an increased need from customers to have personalized and customized solutions as well as flexible ownership options as against the traditional ways of owning cars, and Subscription option does just that for them.
Under the Maruti Suzuki Subscribe, customers can opt from a wide range of the vehicles offered by the company which include Swift, Dzire, Vitara Brezza, and Ertiga from the Maruti Suzuki ARENA and Baleno, Ciaz, and XL6 from the NEXA.
The monthly subscription fee will vary depending on the model and city.
For instance, the subscription fee starts from ₹14,665 per month for Swift LXI model in Ahmedabad, the company said.
