- Farhan Khan starrer “Toofan” to release on Amazon Prime Video on 16th July
- The sports drama will release in English on 16th July along with the original Hindi version
Amazon Prime Video will also release its upcoming sports drama movie “Toofan” after dubbing in English along with the original Hindi language version on the 16th of July. The film stars Farhan Akhtar in the lead role and is directed by Rakeysh Omprakash Mehra.
Even though there are movie trade experts who say that the resumption of Bollywood films in theatres will gradually mean an end to the aggressive turn video streaming platforms had taken to acquire films for direct digital premieres, some producers are likely to take the OTT route for finished projects that may not find adequate showcasing in the near future.
Even Netflix acquired titles such as Kartik Aaryan’s Dhamaka and Taapsee Pannu’s Haseen Dilruba, besides having premiered Parineeti Chopra-starrer The Girl On The Train earlier this year based on the novel with the same name by Paula Hawkins.
A lot of online streaming platforms have decided to centre their strategies on finding authentic, local stories which meet the global voice that can travel. Dubbing and subtitling content in multiple languages is part of the same strategy.
Indian originals on Netflix such as Lust Stories and Sacred Games have travelled abroad while British comedy drama Sex Education, South Korean zombie tale Kingdom and psychological thriller Black Mirror: Bandersnatch have worked very well in India.
Chief Product Officer, Netflix, Greg Peters said, “We believe that people have always wanted authentic storytelling that is rooted in local culture and that locality actually illuminates the universal themes of the story.
“And it doesn’t really matter where you live or what language you speak. If we do that well, it’s the stuff great storytelling is made of, and always has been,” in an interview to Mint.
Earlier in July, Dhanush’s gangster movie Jagame Thandiram premiered on Netflix in 17 different languages including French, German, Indonesian, Vietnamese, Italian, Polish, Portuguese, Spanish (Castilian and Neutral), and Thai in addition to Hindi, English, Kannada, Malayalam, Tamil and Telugu.