- Saregama targets kids segment with new Carvaan edition
- The latest offering of Carvaan Mini Kids is designed for children between 2 and 10 years
- The special edition of Carvaan Mini Kids is called Chhota Bheem edition
Music Label Saregama India Limited has launched a special Chhota Bheem edition of Carvaan Mini Kids, a product for the kids’ segment which it had initially brought out in the market last year in October.
It offers solutions to daily problems such as increased screen time, and kids’ boredom.
The latest offering is designed for kids who are aged between 2 and10 years and comes pre-loaded with stories, rhymes, learning topics and mantras, Saregama India Ltd said in a statement.
It is priced at ₹2,990.
Saregama which returned to active film music acquisition in 2016 after a long gap of six years had said that it intends to balance physical devices along with digital media. The company which has over 110-year-old history in the music industry had chosen to invest in the portable radio-cum-music player Carvaan which was first launched in 2017 along with music cards which came out in March 2016.
In more recent times the music label had signed a licensing partnership with the Swedish audio streaming service Spotify for the India region, which means the label’s entire catalogue is now available for users in the country.
With a rich music catalogue which spans over eras and in more than 25 languages, Saregama’s list of more than 1,00,000 songs includes film, Carnatic, Hindustani classical as well as devotional music.
In India, users of Spotify can tune in to Lata Mangeshkar, Mohammed Rafi and R D Burman’s tracks and choose from playlists such as This is Kishore Kumar, This is Asha Bhosle, Starring Amitabh Bachchan, Old is Gold and many others.
Saregama India Ltd has also entered into a partnership with movie director Sanjay Leela Bhansali for three upcoming projects which also includes Alia Bhatt-starrer Gangubai Kathiawadi, his next untitled directorial and his first non-film Hindi originals album which will have music composed by him.
In 2020, Saregama India Limited also struck a global licensing deal with Facebook under which the Indian music company’s entire catalogue will be available on the social media platform and its video sharing application Instagram.