BharatPe Enters The Buy Now Pay Later Segment As It Launched “PostPe”

BharatPe-Enters-Buy-Now-Pay-Later-(BNLS)-Segment

Highlights:

  • BharatPe serves more than 70 lakh merchants in more than 140 cities in the country
  • BharatPe has already helped in disbursement of loans valuing over ₹ 2,200 crore
  • BharatPe launches Buy Now Pay Later segment with PostPe

One of India’s fastest growing fintech firms, BharatPe, on Wednesday, announced it is entering the “Buy Now Pay Later” (BNPL) segment, with the launch of “PostPe”.

PostPe will offer credit to customers.

Customers can download the app from Play Store and avail interest-free credit limit of up to ₹ 10 lakh.

Indian fintech firm BharatPe is aiming to facilitate a loan book of $ 300 million on PostPe in the first 12 months, for its lending partners.

Once downloaded, customers can simply open the app, scan a QR code and pay using the PostPe credit at a merchant’s outlet. Customers will also have the option to pay for the item via a PostPe card which will be accepted across lakhs of offline merchants as well as on several e-commerce platforms.

PostPe’s customers will also be able to unlock cashbacks and win rewards on their first as well as other specific milestone transactions. There will be no annual fee or transaction charges on payments done via the PostPe app or card, the company said in a statement.

Co-Founder and Managing Director (MD) of BharatPe, Ashneer Grover, said, “We are excited to shake up the Buy Now Pay Later (BNPL) category.

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“PostPe is a product built on 3 simple principles. First, the consumer should be able to pay using credit everywhere – QRs, Card Machine or Online.

“Second, the consumer should be able to convert into EMI at ease and not be inconvenienced at point of sale.

“Third, the merchant should not be charged for accepting payments through BNPL.”

He also said, “We find the current BNPL plays in Indian market suboptimal in trying to copy the West for online checkouts whereas the true market in India is offline.

“PostPe will be the leader in BNPL space in India by virtue of being no cost to merchants and universal acceptance”.

BharatPe was founded in 2018 by Grover and Shashvat Nakrani and with the company they aim to make financial inclusion a reality for the Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service.

In 2020, post-COVID, BharatPe also launched India’s only zero MDR card acceptance terminal called BharatSwipe. As of now, the company serves more than 70 lakh merchants in over 140 Indian cities.

BharatPe has also facilitated disbursement of loans valuing more than ₹ 2,200 crore to its merchants, since the firm was launched.

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Swastika Dubey

Swastika Dubey is a content writer who has a keen interest in politics, fashion, and lifestyle. She is a post-graduate in Economics and loves to listen to classic old Hindi songs and travel to new places in her leisure time. Her writing is well researched, covering important aspects and core of the topic covering crucial points.

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