- Sony Pictures announces new movie named Aankh Micholi
- Sony Pictures has partnered with director Umesh Shukla who has given hits including OMG- Oh My God! And 102 Not Out
- Aankh Micholi will boast a star cast that will include Paresh Rawal, Sharman Joshi, Abhimanyu among others
Sony Pictures Films India has announced a new title named “Aankh Micholi” that will boast a star cast of Paresh Rawal, Mrunal Thakur, Abhimanyu and Sharman Joshi, among others.
This movie will be directed by Umesh Shukla who has given blockbuster movies like OMG- Oh My God! and 102 Not Out.
Earlier this month, the studio said it has partnered with director Ram Madhvani who is known for movies like Neerja, to produce an underwater thriller called “Dive”.
Dive will be directed by ad filmmaker Nitin Parmar.
Even though there are still a lot of states which still have not permitted movie theatres to reopen, the Hindi, Kannada, Malayalam, Tamil and Telugu movie industries are fast announcing new projects in signs of returning to work and making movie for theatrical exhibition.
Telugu superstars including Chiranjeevi, Ravi Teja, Mahesh Babu and Jr. NTR have all announced new projects whereas Tamil superstars Vijay and Dhanush have committed to upcoming films, Beast and an untitled venture with director Sekhar Kammula, respectively.
As for Bollywood, Ajay Devgn will produce the Hindi remake of Telugu hit Naandhi while Kartik Aaryan will be seen in a musical love story titled Satyanarayan Ki Katha of Sajid Nadiadwala production.
Experts from this trade say these are signs that the industry is looking at the option of theatrical releases seriously, especially in 2022, when improving consumer sentiment and vaccinated audiences will make for good returns for movies that are ready by then.
Making the assumption that people take anywhere between three to four months to feel fully safe in visiting theatres even after pan-India reopenings, the film business in India could see a jump of at least 20% in revenue compared to 2019 once things normalize, given how hungry audiences are to step out of home, trade experts say.
The trend can already been seen overseas with Fast & Furious 9 setting a post-pandemic record as it collected almost $ 63 million over its three-day weekend in the US and A Quiet Place Part II earned around $ 47 million over the same period earlier.