- Ramesh J. Chauhan-led Bisleri International operates in the market, with the packaged drinking water brand Bisleri and the spring water Vedica.
- If the deal is struck, it would provide the Tata group a bigger opportunities to involve in the rapidly growing bottled water market.
Tata Consumer Products Ltd will buy Bisleri International for up to ₹7000 crore, citing the packaged water maker’s chairman Ramesh Chauhan.
Tata Consumer Products Ltd. (TCPL), which also sells packaged mineral water under the brand Himalayan and with trademarks like Tata Copper Plus Water and Tata Gluco in the hydration market, is where the Tata Group’s consumer business is based.
The Tata group FMCG business will have a larger play in the rapidly growing bottled water category if the deal is finalised, according to industry observers.
According to a report from market research and advisory TechSci Research, the Indian bottled water industry was valued at over USD 2.43 billion (about ₹19,315 crore) in FY2021.
The report says, it is anticipated to grow at a CAGR of 13.25 percent due to rising disposable income, rising health and hygiene awareness, and rising product innovation.
According to the report, “bottled water is growing in popularity among consumers since it is regarded to be more hygienic than loose normal market water, which is bad for health and harmful to drink.”
In this market, a number of firms compete, including Coca-Cola India under the brand Kinley, PepsiCo under the brand Aquafina, Parle Agro under the brand Bailley, and Indian Railway Catering and Tourism Corporation (IRCTC) under the brand Rail Neer, however they are all lagging behind Bisleri, the market leader.
Tata Chemicals’ consumer products business and Tata Global Beverages’ beverage division were combined to establish TCPL, which aims to be a powerful competitor in the FMCG sector by stepping outside of its comfort zone and expanding into new markets.
With the bottled water brand Bisleri and the spring water Vedica, Ramesh J. Chauhan-led Bisleri International operates in the market.
Additionally, it can be found in the following brands of carbonated beverages: Spyci, Limonata, Fonzo, and PinaColada.
Moreover, Chauhan developed a number of super brands, including ThumsUp, Gold Spot, Maaza, and Limca, which was purchased by the Coca-Cola Company in 1993 after the Atlanta-based corporation’s entry into the Indian market.